Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS: PERFORMANCE PERCEPTION SEGMENT

CHOICE 3 COMPONENT: CHANGE THE BASIS OF CHARGE

No. SIC Year Notes
1 7375 2005 For the small-town attorney or building contractor, traditional pay-per-click Web ads still don't lead to phone calls as often as phone-book classifieds. So AOL in April started selling pay-per-call ads with technology from San Francisco startup Ingenio.

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