Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: REWARD CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS: LOW DEMAND PERIOD SEGMENT

CHOICE 3 COMPONENT: CHANGE THE BASIS OF CHARGE

No. SIC Year Notes
1 6512 2001 Both tenants and landlords are trying to hedge their bets. "Tenants are saying 'Instead of doing a five-year renewal I'll renew for three years at a reduced rate and see what happens over the next few years."

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