Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: OCCASION SEGMENT
CHOICE 3 COMPONENT: CHANGE THE BASIS OF CHARGE
| No. | SIC | Year | Notes |
| 1 | 7319 | 2005 | Internet pay-per-call ads, in which an advertiser pays only if a consumer actually phones the usually toll-free number running with the ad, are on the rise. Such ads supply advertisers with an interested prospective customer on the other end of the phone, a better selling opportunity than many scenarios. FindWhat.com, an online marketing and e-commerce services firm based in Fort Myers, Fla., helped pioneer pay per call. This type of ad is a different take on the pay-per-click ads popular on Web sites and with search services. In pay per click, advertisers pay for each consumer who clicks on the ad's Web link. FindWhat distributes pay-per-call ads on various Web publishing sites. |
| 2 | 7514 | 2005 | Budget Rent-A-Car is reaching out to college students moving home for the summer with a "Budget Moves You Home" Promotion, with rates at $18 a weekend or $129 a week. An SUV or minivan is priced at $38 a weekend or $200 a week. |
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