Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: PRICE THE SAME, REDUCE PERFORMANCE AND COST
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE RELIABILITY
CHOICE 3 COMPONENT: CHANGE THE BASIS OF CHARGE
| No. | SIC | Year | Notes |
| 1 | 2095 | 1990 | Last year, coffee producers converted their can size to 13 oz. from 16 oz. Consumers didn't view this as value added, though the producers claim the smaller cans yield the same # of cups. |
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