Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: PERFORMANCE PERCEPTION SEGMENT / OLD STYLES OR PRODUCTS

CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE

No. SIC Year Notes
1 2671 1992 Sun is trying to manage a transition to a new line of powerful workstation computers. 17-30% discounts on old workstations not boosting sales.
2 3674 2001 Intel's latest price cuts came Monday, when it rolled out a 1.7 gigahertz version of its flagship Pentium 4 line. It cut the price of its former top-speed device – the 1.5 gigahertz P4 – by 60%.

<< Return to Choice 3