Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS: VOLUME PURCHASED SEGMENT

CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE

No. SIC Year Notes
1 4813 2007 AT&T raised prices on many calling features for California residents. Rival Comcast offers up to 12 calling features at no additional charge to customers who subscribe to the $33 monthly digital voice service.

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