Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS: LOCATION SEGMENT

CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE

No. SIC Year Notes
1 2840 1993 Dial better able to hold its own against rival name brands and private labels because of its 2nd-tier brands distributed in targeted regional markets and priced below premium lines.
2 3661 2004 Despite the rise in cell phone sales, manufacturers are suffering from pressure from service providers to produce better, cheaper phones to use in promotions. Service providers are taking advantage of a crowded industry to push for cheaper prices. Nokia has seen its handset price fall 14% in the last year. Growth in the7 developing world has encouraged local operations and forced larger corporations to charge less to compete.
3 4512 2000 Legend is poised to start flying 56-seat jets this month to Los Angeles and Washington, offering exclusively first-class seating, gourmet meals, and satellite TV, all for regular coach fare. Not to be outdone, American is now scrambling for permission to provide similar all-first-class service to major business centers from Love Field.
4 6531 2002 In response to some of the pricing pressure from the online realty firms, Caldwell Banker recently introduced a web based brokerage that offered discounted fees in Pennsylvania and Illinois.

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