Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: LOW DEMAND PERIOD SEGMENT
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 2600 | 1990 | To keep US sales growing in tough times, Filofax is rolling out two "budget" models–the $55 "Lincoln" and the $100 "Sherwood." |
| 2 | 7011 | 2001 | Starwood's W hotels saw occupancy rates in September 2001 plunge 20 to 25 percentage points from its level in the high 80s prior to September 11. About 30 days later, occupancy bounced back, climbing to 3 or 4 percentage points of year-earlier numbers. The company chopped weekend rates 25% to 30%. |
| 3 | 7929 | 2005 | 2004 is believed to be the worst summer season because fans were stuck with high prices and promoters lost money and canceled shows. To turn things around this year, promoters and artists representatives are offering lower prices and more bands for the money by packaging big acts together at one show. Promoters are also sending fans emails and text messages to try and generate interest in coming shows. A priority this year is making sure the cheap seats are actually cheap. The inability to put fans in the cheap seats last year contributed to the underperforming tours and cancellations. |
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