Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: LOSS LEADER SEGMENT / A SINGLE SEASONAL PRODUCT
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 5331 | 2007 | Wal-Mart Stores Inc. offered a special deal in October for an HD DVD player from Toshiba Corp. At $98.87, it was only a few dollars more than the standard Samsung DVD player. Consumers have been largely reluctant to purchase HD DVD players. Consumers have been largely reluctant to purchase HD or Blu-Ray players, but now retailers began slashing prices on HD DVD players. The price wars started late October, when retailers like Wal-Mart, Amazon.com, and Circuit City Stores dropped prices on Toshiba players below $200; then Wal-Mart took an additional $100 off and Toshiba sold 90,000 to 100,000 players in just 2 days. |
| 2 | 5812 | 1993 | McD to continue stressing extra-value-meals. "We will also see continued "limited-time" local pricing offers, which have been very important in providing our customers with 'fresh' reasons to visit McD's." |
| 3 | 5941 | 1992 | Sport superstores, like Nevada Bobs, which plans to double its six shops and open 20 more in France, Germany, and Sweden, slash the price of Titleist golf balls by 50%, to $22. |
| 4 | 5942 | 1997 | The 30% discount on best sellers is no deeper than some competitors, but the chain does discount all books at least 11% and stresses price in its advertising which is mostly done on the radio. For example, the chain recently advertised "The Partner" at $14.99 and listed the higher prices up to $26.95 that six other chains were selling the Grisham novel. So customers assume they get the best price at the store. |
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