Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: AFFILIATED MEMBER SEGMENT / MEMBERS OF EMPLOYEE OR FRIENDS & FAMILY PROGRAMS

CHOICE 3 COMPONENT: CHANGE THE LIST PRICE

No. SIC Year Notes
1 3711 2005 In response to a successful initiative by General Motors, Ford Motor Co. and Chrysler began offering employee discounts to the general public, popular models which sell well without hefty reductions were excluded.
2 3711 2005 Detroit automakers have begun offering employee pricing to the general public, which ranges from 4-6% below the dealer invoice. These deals are sometimes accompanied by additional cash incentives.
3 5600 2003 Clothing chains have been doling out special "friends and family" holiday discount codes for as much as 25% off at the stores' Web site. The Banana Republic deals are intended for staffers and their loved ones. But with the codes being circulated by e-mail, the discounts are spreading fast. Stores are all too happy to have the discounts spread. It increases store loyalty and sparks sales.

<< Return to Choice 3