Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: CLUB MEMBER SEGMENT
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 3711 | 2007 | General Motors boosted sales by 41% in June of 2005 compared with one year earlier. This is a sharp contrast from the single-digit growth seen in 2005 and is a result of the employee pricing promotion. Almost all of the growth came from the sales of light trucks, especially the Colorado, Equinox, Tahoe and Trailblazer. |
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