Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: REWARD CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS: LOSS LEADER SEGMENT

CHOICE 3 COMPONENT: CHANGE THE LIST PRICE

No. SIC Year Notes
1 3011 2002 Tire makers have always viewed selling their wares to auto makers as a tradeoff. They often accept low prices, sometimes even taking a loss on some types of tires, to keep their factories going full tilt and to secure a better shot at selling very-profitable replacement tires to car owners.

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