Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: REWARD CUSTOMERS

CHOICE 2 SEGMENTS: CUSTOMER COST SAVING SEGMENT / CUSTOMERS WHO PAY EARLY

CHOICE 3 COMPONENT: CHANGE THE LIST PRICE

No. SIC Year Notes
1 0000 2007 Cash discounts are given to customers who make payments quickly, typically within 15 days.
2 2300 2009 The recession is testing the relationship between retailers and apparel suppliers as vendors seek better deals despite retailers suffering from the downturn. Regional chain Bon-Ton Stores Inc. is among retailers that have begun offering early payments to certain vendors in return for discounts on their merchandise. "We want them to succeed and they want us to succeed," said Bon-Ton's vice president of investor relations.
3 2389 1990 Claiborne announced it will give a 10% discount to retailers that pay for their merchandise within 10 days of getting it. The discount affects 70% of Claiborne's business. The difference in pricing is that, for a short time (10 days after receipt of product), there's a discount.
4 2721 —- One-year subscription to Cooks' Notes is $50 until April 1, $60 afterwards.
5 8011 1998 SimpleCare, a network of doctors, cuts bills in half in exchange for cash in advance.
6 8011 1998 North American Care serves as a middleman between patients and some 400 health-care providers who are willing to cut their rates for cash upfront. Discounts range between 20% and 70% off a provider's normal charges.
7 8062 2009 Rising health care costs, especially in the share paid by the patient, are making more patients try to bargain down prices. In 2008, families paid an average of $3,350 on copays, coinsurance, premiums, and deductibles. That's twice the average of a decade ago. Working out a deal in advance makes sense if you plan on paying directly. One lady cut a deal with her gastroenterologist to pay $35 for an office visit, compared with $150 for a typical patient. For an examination of her lower intestines she pays $400 rather than $750 (or $1,500 at a hospital). Her doctor agreed to the lower fees because she pays promptly and fills out her paperwork ahead of time.

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