Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: CUSTOMER COST SAVING SEGMENT / CUSTOMERS WHO ORDER THROUGH LESS-EXPENSIVE CHANNELS
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 0000 | 2007 | Some manufacturers offer discounts for customers who order over the Internet or an intranet system. |
| 2 | 3571 | 1986 | IBM lowered the price of its 5-yr-old PC by 20% for customers who buy directly from IBM. Still, IBM's PC remains several hundred dollars more expensive than many similarly equipped "clones." |
| 3 | 3571 | 1989 | IBM cut prices on three of its basic PCs for customers who buy directly from the company. |
| 4 | 3651 | 2005 | Dell's low cost structure, peerless supply chain, and direct-sales model let it drastically undercut rivals' prices. It recently introduced high-definition 42-inch plasma sets for less than $3,000, with incentives, while Sony and others were selling similar models for more than $4,000. In a matter of months, Dell seized 10% of this important slice of the plasma market in the U.S. |
| 5 | 6141 | 1991 | American Express is offering lower fees to restaurants that file charge records with American Express electronically. The new rate structure marks the first time in 13 years that American Express has changed the fees that merchants pay. |
| 6 | 7375 | 1999 | If you order your Micron Internet service package online, you receive a lower price. |
| 7 | 7996 | 2004 | Amusement parks say they are particularly eager to encourage online ticket sales because it speeds up the lines and eliminates congestion at park entrances. Both Six Flags and Paramount Parks this year are offering lower prices to people who book online. |
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