BENCHMARKS REPORT

Industry Measure: Company Level Data
| SIC: | 8351 |
| INDUSTRY: | CHILD DAY CARE SERVICES |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 5 |
|
1997 SALES FOR THE INDUSTRY: $ 814 (Total Sales in $Millions) |
|
OPERATING MARGIN: 3.6 (EBIT (divided by) Sales) |
|
CAPITAL INTENSITY: 68.7 (Sum of Total Debt plus Shareholder Equity (divided by) Sales) |
|
SALES GROWTH: 33.1 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROE: Net Profits (divided by) Total Shareholder Equity RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROE | RONCE |
| #1: KINDER-CARE LEARNING CENTERS |
69.2 | -19.6 | 4.8 |
| #2: NOBEL LEARNING CMNTYS INC |
9.9 | -1.7 | 3.1 |
| #3: CHILDTIME LEARNING CTRS INC |
9.7 | 12.5 | 16.5 |
| #4: BRIGHT HORIZONS FAMILY SOLUT |
9.5 | 5.2 | NC |
| Total of #1-4: | 98.3 | -0.3 | 5.2 |