BENCHMARKS REPORT

Industry Measure: Business Segment Data

SIC:	8732
INDUSTRY:	COML ECON SOCIO AND EDU RESEARCH

BENCHMARKS FOR THE INDUSTRY

NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
16

1997 SALES FOR THE INDUSTRY:
$ 5539

(Total Sales in $Millions)

OPERATING MARGIN:
14.4
(Allocated Operating Profits (divided by) Segment Sales)

ASSET INTENSITY:
92.8
(Allocated Assets (divided by) Segment Sales)

SALES GROWTH:
12.4
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)

BENCHMARKS FOR THE TOP FOUR COMPETITORS

ROA: Allocated Operating Profits (divided by) Allocated Operating Assets