BENCHMARKS REPORT

Industry Measure: Business Segment Data

SIC: 3576
INDUSTRY: COMPUTER COMMUN EQUIP (HUBS/ ROUTERS)
BENCHMARKS FOR THE INDUSTRY
NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
70
1997 SALES FOR THE INDUSTRY:
$ 19408

(Total Sales in $Millions)
OPERATING MARGIN:
19.9
(Allocated Operating Profits (divided by) Segment Sales)
ASSET INTENSITY:
88.0
(Allocated Assets (divided by) Segment Sales)
SALES GROWTH:
18.8
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)
BENCHMARKS FOR THE TOP FOUR COMPETITORS
ROA: Allocated Operating Profits (divided by) Allocated Operating Assets
Competitor/Rank by Sales Market Share

(% Ind. Sales)

ROA
#1:
CISCO SYSTEMS INC
33.2 39.2
#2:
3COM CORP
16.2 25.1
#3:
CABLETRON SYSTEMS
7.2 29.3
#4:
ASCEND COMMUNICATIONS INC
6.0 27.5
Total of #1-4: 62.7 22.6

Industry Measures

Quartile Ranking

SIC Finder