BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 3575 |
| INDUSTRY: | COMPUTER TERMINALS |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 9 |
|
1997 SALES FOR THE INDUSTRY: $ 1672 (Total Sales in $Millions) |
|
OPERATING MARGIN: 5.5 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 307.1 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 1.9 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: NOKIA CORP -ADR |
79.4 | 2.1 |
| #2: NETWORK COMPUTING DEVICES |
8.0 | 1.8 |
| #3: BOUNDLESS CORP |
5.9 | 15.1 |
| #4: IIS INTELLIGENT INFO -ORD |
2.7 | -17.8 |
| Total of #1-4: | 95.9 | 1.8 |