The purpose of the Diagnose section of StrategyStreet is to help you gain a deep and practical understanding of your business and your industry. We provide the critical questions to ask, the type of information you need, and what that information is telling you.  You may also review the recommended analyses and articles to gain deeper insight and new perspectives on the current situation facing your business and industry.

In our Diagnose Segments section, you will segment your customer market and evaluate your relationship with each customer group, estimate the value of relationships with potential customers and define the sources of your future share growth in the market.

In Diagnose Products and Services, you will compare your products and services with those of your competitors. A series of analyses will define the steps you must take to correct problems with your existing products, identify ways of reducing customer costs in future products, assess the ability of your competitors to copy potential innovations, and  prioritize your innovation opportunities.

Diagnose Pricing works through one of the most complex exercises your company will undertake: diagnosing its current pricing in the market. Here, you will review demand, capacity, and past price history to forecast the price outlook your company might expect. You will also examine current and potential components that may be part of your company’s price and review the organizational process you currently use to reach actual transaction prices.

The Diagnose Costs section assists in isolating the parts of your company where cost-reduction efforts are appropriate. You will consider both external and internal measures of performance to pinpoint these areas, preparatory to identifying pertinent measures for improvement.