BENCHMARKS REPORT
Industry Measure: Company Level Data
| SIC: | 7331 |
| INDUSTRY: | DIRECT MAIL ADVERISING SVCS |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 5 |
|
1997 SALES FOR THE INDUSTRY: $ 2019 (Total Sales in $Millions) |
|
OPERATING MARGIN: 4.7 (EBIT (divided by) Sales) |
|
CAPITAL INTENSITY: 46.0 (Sum of Total Debt plus Shareholder Equity (divided by) Sales) |
|
SALES GROWTH: 12.3 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROE: Net Profits (divided by) Total Shareholder Equity RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROE | RONCE |
| #1: ADVO INC |
50.3 | -44.7 | 64.4 |
| #2: HARTE HANKS INC |
31.6 | 7.8 | 14.3 |
| #3: INFOUSA INC -CL B |
9.6 | -49.6 | -17.7 |
| #4: LCS INDUSTRIES INC |
5.0 | 18.3 | 29.9 |
| Total of #1-4: | 96.5 | 2.4 | 10.3 |