BENCHMARKS REPORT

Industry Measure: Company Level Data

SIC: 7331
INDUSTRY: DIRECT MAIL ADVERISING SVCS
BENCHMARKS FOR THE INDUSTRY
NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
5
1997 SALES FOR THE INDUSTRY:
$ 2019

(Total Sales in $Millions)
OPERATING MARGIN:
4.7
(EBIT (divided by) Sales)
CAPITAL INTENSITY:
46.0
(Sum of Total Debt plus Shareholder Equity (divided by) Sales)
SALES GROWTH:
12.3
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)
BENCHMARKS FOR THE TOP FOUR COMPETITORS
ROE: Net Profits (divided by) Total Shareholder Equity
RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity
Competitor/Rank by Sales Market Share

(% Ind. Sales)

ROE RONCE
#1:
ADVO INC
50.3 -44.7 64.4
#2:
HARTE HANKS INC
31.6 7.8 14.3
#3:
INFOUSA INC -CL B
9.6 -49.6 -17.7
#4:
LCS INDUSTRIES INC
5.0 18.3 29.9
Total of #1-4: 96.5 2.4 10.3

Industry Measures

Quartile Ranking

SIC Finder