BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 5812 |
| INDUSTRY: | EATING PLACES |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 145 |
|
1997 SALES FOR THE INDUSTRY: $ 66614 (Total Sales in $Millions) |
|
OPERATING MARGIN: 9.5 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 79.5 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 12.1 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: MCDONALDS CORP |
17.1 | 14.8 |
| #2: TRICON GLOBAL RESTAURANTS |
14.5 | 13.0 |
| #3: MARRIOTT INTL INC |
7.5 | 9.4 |
| #4: ARAMARK CORP -CL B |
6.2 | 13.5 |
| Total of #1-4: | 45.4 | 11.9 |