BENCHMARKS REPORT

Industry Measure: Company Level Data
| SIC: | 5812 |
| INDUSTRY: | EATING PLACES |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 140 |
|
1997 SALES FOR THE INDUSTRY: $ 73347 (Total Sales in $Millions) |
|
OPERATING MARGIN: 7.0 (EBIT (divided by) Sales) |
|
CAPITAL INTENSITY: 56.2 (Sum of Total Debt plus Shareholder Equity (divided by) Sales) |
|
SALES GROWTH: 11.7 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROE: Net Profits (divided by) Total Shareholder Equity RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROE | RONCE |
| #1: MARRIOTT INTL INC |
16.4 | 22.9 | 20.4 |
| #2: MCDONALDS CORP |
15.6 | 18.3 | 18.2 |
| #3: TRICON GLOBAL RESTAURANTS |
13.2 | 6.9 | 7.9 |
| #4: ARAMARK CORP -CL B |
8.6 | 39.5 | 20.4 |
| Total of #1-4: | 53.8 | 9.9 | 12.5 |