BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 3634 |
| INDUSTRY: | ELECTRIC HOUSEWARES AND FANS |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 10 |
|
1997 SALES FOR THE INDUSTRY: $ 4401 (Total Sales in $Millions) |
|
OPERATING MARGIN: 12.1 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 90.0 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 8.0 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: GILLETTE CO |
39.6 | 19.7 |
| #2: SUNBEAM CORPORATION |
24.4 | 9.9 |
| #3: NACCO INDUSTRIES -CL A |
9.6 | 8.0 |
| #4: PREMARK INTERNATIONAL INC |
7.5 | 22.1 |
| Total of #1-4: | 81.1 | 13.5 |