Raise Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RAISE PRICE, REDUCE PERFORMANCE AND ITS COST

CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE CONVENIENCE

CHOICE 3 COMPONENT: ELIMINATE FORMS OF DISCOUNT

No. SIC Year Notes
1 6141 2009 With the economy contracting and fears rising about credit-card delinquencies, banks are trying to cut costs and bolster profits. Many card issuers have been testing shorter expiration periods, higher redemption fees or earnings caps on rewards. J.P. Morgan Chase & Co.'s Chase scaled back the cash-back bonus opportunities on its Freedom card for new customers.

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