Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE WITH NO CHANGE IN PERFORMANCE AND COST
CHOICE 2 ISOLATE SEGMENTS: DUE TO UNIQUE FUNCTION
CHOICE 3 COMPONENTS: ELIMINATE FORMS OF DISCOUNT
| No. | SIC | Year | Notes |
| 1 | 2621 | 1991 | Management has indicated that Kimberly does not plan to match the $4.00 coupon offer initiated by Procter & Gamble. |
| 2 | 2834 | 1991 | Congress recently passed a law requiring drug companies to give Medicaid the lowest price available to any buyer in the market. Instead of reducing Medicaid drug prices, many cos. are now raising the prices that other big customers must pay. |
| 3 | 3652 | 2004 | By April, Universal had retreated from key features of the initiative. In JumpStart 2.0, the company raised wholesale prices on most titles back to $9.49, albeit still below their pre-JumpStart levels. Some "superstar" releases now wholesale for $10.35. |
| 4 | 3711 | 2003 | Ford Motor Co. staved off price cuts and maximized profits by using a computer model that uses up-to-the-minute sales data to predict which incentives will spark the best results. The output also shows marketers which cars need a boost and in what markets they need it in, allowing the company to save marketing dollars for cars that need the extra boost. This technology allows Ford to offer $300 less in incentives than rival GM with its $3800 average. |
| 5 | 3714 | 1990 | Ford slashed prices on replacement parts 14% to fight competition from independent parts producers. Insurance industry is pressuring body shops to use cheaper parts. Ford announced it will cut prices on 200 of its authorized body parts by an average of 14%. Ford officials said they pegged the prices to the cost of parts from one major imitation parts distributor. Costs of parts w/out independent competition have kept rising. |
| 6 | 4512 | 2000 | In January of 1995, upstart Vanguard Airlines started offering three round-trip flights a day from Kansas City, MO to Dallas. The average one-way fare was $80, compared with $108 offered by chief rival American Airlines. In response, American matched the fares and boosted the number of daily flights on the route. Vanguard was forced to abandon the route and American cut back on flights and raised prices. |
| 7 | 6211 | 1998 | Schwab has begun negotiating to raise its fee to .35% for new money from all funds through OneSource program. Before, fees ranged from .25% to .35%, depending on size of fund groups. |
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