Raise Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RAISE PRICE WITH NO CHANGE IN PERFORMANCE AND COST

CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE RELIABILITY

CHOICE 3 COMPONENTS: ELIMINATE FORMS OF DISCOUNT

No. SIC Year Notes
1 3571 1990 IBM and Tandy waged aggressive campaigns with the school market with new low-cost computers. Apple's prices stayed up.
2 7372 1998 Microsoft used to prorate maintenance charges, allowing companies to buy maintenance agreements only when significant upgrades became available (e.g. one year into a 2-year contract). Now you pay the same amount for maintenance no matter when you sign on for it.
3 7372 1998 Previously, if you had 500 people in your marketing department but only 300 using Microsoft Word at a time, you could pay for 300 licenses. Now you have to buy 500.

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