Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: LOSS LEADER SEGMENT / MULTIPLE YEAR-ROUND PRODUCTS
CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND
| No. | SIC | Year | Notes |
| 1 | 5812 | 2009 | TGI Friday's is pursuing the parsimonious with nine new salads and sandwiches in April for $5—a move that has boosted its lunch business. The regular prices for the nine salads and sandwiches range from $6 to $11 and will go back into effect June 1. The company is also offering "endless" refills on soup, salad, breadsticks, and drinks during lunch for $6.99. |
| 2 | 5900 | 2005 | Price Chopper delivers value through promotions. It tries to craft promotions with a theme to bring excitement into the stores in addition to low prices such as a 99-cent aisle and a buy-one-get-one free sale. |
| 3 | 5961 | 1991 | Book-of-the-Month Club Discount gives you 4 books for $1 each with no obligation to buy another book. You must pay shipping and handling charge. You buy into the hassle of receiving notices every month and having to send in a card saying you don't want anything else. Discount is for initial purchase only. |
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