Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: LOSS LEADER SEGMENT / A LOW PRICED PRODUCT TO CREATE MARKET AWARENESS
CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND
| No. | SIC | Year | Notes |
| 1 | 2111 | 1993 | Philip Morris is marketing its deep discount brand, Basic, with 2-for-1 promotions. |
| 2 | 5611 | 2009 | As the frigid spending climate has chilled results at many retailers, Jos. A. Bank Clothiers has broken the ice by turning up the heat on discounts. It increased its discounting last year in a move to draw shoppers during these tough economic times. One of its more creative gimmicks was a buy one suit and get two free sale for one day in September, and again for a few days after Christmas. Sales have grown by double digits the past three quarters. |
| 3 | 5812 | 1988 | Ceasars is implementing a 2-for-1 price |
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