Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: AFFILIATED MEMBER SEGMENT / MEMBERS OF COMPANY SPONSORED CLUBS OR AFFINITY PROGRAMS

CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND

No. SIC Year Notes
1 7384 1991 Fox Photo has a VIP Club. For only $15.99, you get your choice of a free 2nd set of prints or free album or 10% off processing of the first set of prints at the time of developing on all full-priced rolls. Get a 20% discount on full-priced reprints and enlargement. Get sale price on film at all times. Get 20% off 36mm Slide processing.
2 7521 2005 Airport parking lots are using the customer loyalty model used by airlines and hotels. PRG Parking Management gives members five points for every dollar spent on parking. Seven days equals a free day. Park N' Fly gives customers 10 points for every dollar spent which equals a free day for every six.
3 7900 1988 Squaw's Frequent Skier program gives you a free midweek lift ticket after buying five adult full-day lift tickets with a Frequent Skier card. The card costs $15.

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