Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: PRODUCT COST SAVINGS SEGMENT
CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND
| No. | SIC | Year | Notes |
| 1 | 4812 | 1997 | PrimeCo started offering 500 minutes of wireless calling for a mere $55. Previously, one customer used to pay $350 a month for 200-250 minutes. |
| 2 | 4812 | 2002 | By offering more free time for calls, AT&T Wireless cut per-minute prices on one plan 33%, while Verizon Wireless cut one rate plan 29%. |
| 3 | 5995 | 1989 | Many big eyewear chains have introduced one-hour service, have cut-rate prices and "two-for-one" promotions. Many of the chains now also have in-store optometrists, or arrangements w/ doctors next door. |
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