Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS: OCCASION SEGMENT

CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND

No. SIC Year Notes
1 7011 2002 In an attempt to spruce up the somewhat seedy Sheraton hotel line, owner Starwood Hotels & Resorts is launching the Sheraton Service Promise. This program offers points, discounts and cash to unsatisfied customers and employees are trained to effectively deal with the problems that may arise. For major problems, a free night might be offered.

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