Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS: TARGETED COMPETITOR SEGMENT

CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND

No. SIC Year Notes
1 2000 2009 Heinz is offering consumers larger ketchup bottles that sell at smaller price gaps to private labels in the U.S. Meanwhile, Frito-Lay in North America will begin adding 20% more product to take-home bags of its corn-based Tostitos, Fritos, Cheetos and Doritos without increasing the price.
2 2111 1992 Philip Morris is offering "buy one carton, get a half free."
3 2111 1992 Buy-two get one-free promotions and discount coupons have helped to check market share declines for Winston and Salem. Distributors say the promotions are not enough to boost sales, though.
4 2840 1993 S.C. Johnson offering 2 cans of Edge for the price of one; also a mail-in refund offer. Procter & Gamble has been offering 20% more free. Pfizer is promising 14.75 oz for price of 11 oz.
5 4512 1987 American said it would match Continental's previously announced 2-for-1 promotional fare offer in markets where the two carriers compete. Limited to tickets purchased before Jan. 31 for travel during February.
6 5812 1992 Like Little Caesars, Domino's plans to initiate a 2-for-1 campaign this fall.

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