Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: REWARD CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS: COMPANY REVENUE IMPROVEMENT SEGMENT

CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND

No. SIC Year Notes
1 6141 2009 Some credit cards give more points or a higher percentage of cash back for certain types of purchases, like gas or groceries. Others offer incentives for buying certain products at specific times of the year, like home improvement shopping in the spring.
2 7822 2005 Faced with disappointing box-office sales and competition from videogames, video-on-demand, DVDs, and piracy, theaters and producers are employing new tactics to lure in viewers. Twentieth Century Fox attempted to boost attendance of Star Wars Episode III: Revenge of the Sith by offering a buy-three-get-one-free deal to encourage families to come to the theatres.

<< Return to Choice 3