Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS: LOW DEMAND PERIOD SEGMENT

CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND

No. SIC Year Notes
1 2086 1990 Perrier Group has resorted to unprecedented discounting this holiday season, which risks cheapening the brand's image. Includes a buy-two, get-one-free offer.
2 7900 1988 Dodge Ridge has a "Two for Tuesday" plan. You can buy two tickets for the price of one on any non-holiday Tuesday.

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