Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: PERFORMANCE PERCEPTION SEGMENT / UNPOPULAR PRODUCTS

CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND

No. SIC Year Notes
1 3711 1988 In March, Yugo raised the price of its car 3.6% or $150. In April, the company began offering a $500 rebate, and in August the company offered to finance buyers who put as little as 5% down.

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