Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: PRODUCT SYSTEM COMPONENT SEGMENT / SERVICE PAYMENTS

CHOICE 3 COMPONENT: EXTEND A PAYMENT TERM

No. SIC Year Notes
1 3711 1990 Audi has short-term leases on all new Audis. The 3-year leases require no downpayments, compared w/ the 10-20% some luxury cars demand. And the monthly payments sharply undercut the competition. Also free routine maintenance on new Audis.
2 6513 2005 AvalonBay Communities, an apartment real-estate investment trust controlling 148 properties believes allowing credit cards is worth it even at a low usage rate because accepting cards gives their properties a competitive advantage.

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