Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: VOLUME PURCHASED SEGMENT / PACKAGE OF RELATED PRODUCTS

CHOICE 3 COMPONENT: EXTEND A PAYMENT TERM

No. SIC Year Notes
1 3571 1999 A leasing program brings PC and Internet access to as low as $30 a month from Gateway. Initially, the PC bundles will include Spanish-language versions of Microsoft Office or Microsoft Works plus five family-oriented pieces of software from Learning Co.

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