Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 SEGMENTS: TARGETED COMPETITOR SEGMENT / PERFORMANCE LEADER PRICE AGAINST PERFORMANCE LEADER
CHOICE 3 COMPONENT: EXTEND A PAYMENT TERM
| No. | SIC | Year | Notes |
| 1 | 3711 | 2004 | In response to increased competition, BMW began offering cut-rate leases with monthly payments that start at about $299, a steep discount from the usual $380. However, drivers are only given 10,000 miles a year at that price before incurring steep per-mile penalty charges. |
<< Return to Choice 3