Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT THE CUSTOMER
CHOICE 2 ISOLATE SEGMENT: LOSS LEADER SEGMENT
CHOICE 3 COMPONENT: EXTEND A PAYMENT TERM
| No. | SIC | Year | Notes |
| 1 | 3724 | 1996 | Rolls-Royce bid so low for a jet engine order that it will probably lose money. But it needed the order (hadn't had a major sale in a while, was losing mkt. share to GE and Pratt). GE wooed jet engine contracts by giving the airline a credit line at $750 million at almost zero interest. |
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