Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: REWARD CUSTOMERS

CHOICE 2 SEGMENTS: LOW DEMAND PERIOD SEGMENT / SEASONAL SLOW TIMES FOR THE COMPANY

CHOICE 3 COMPONENT: EXTEND A PAYMENT TERM

No. SIC Year Notes
1 7941 2003 Recently, the Avila Golf and Country Club, which had lost several dozen members in the past two years, decided to lower the bar. It is now offering younger new members 0% financing of the entry fee until they hit age 40.
2 7941 2003 At Fox Valley Club, new members put down $1,000 a year for four years and are then freed from the rest of the $8,000 initiation fee. The club says it has signed up about 60 members in the past couple months.

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