BENCHMARKS REPORT
Industry Measure: Company Level Data
| SIC: | 3944 |
| INDUSTRY: | GAMES, TOYS, CHILD VEHICLES, EXC DOLLS |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 18 |
|
1997 SALES FOR THE INDUSTRY: $ 4210 (Total Sales in $Millions) |
|
OPERATING MARGIN: 3.8 (EBIT (divided by) Sales) |
|
CAPITAL INTENSITY: 59.5 (Sum of Total Debt plus Shareholder Equity (divided by) Sales) |
|
SALES GROWTH: 3.1 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROE: Net Profits (divided by) Total Shareholder Equity RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROE | RONCE |
| #1: HASBRO INC |
75.7 | 7.3 | 11.8 |
| #2: GALOOB TOYS INC |
5.7 | -18.2 | -28.9 |
| #3: EQUITY MARKETING INC |
3.5 | 26.6 | 43.5 |
| #4: STUART ENTERTAINMENT INC |
3.0 | -80.3 | -2.8 |
| Total of #1-4: | 87.9 | 2.1 | 6.4 |