BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 2040 |
| INDUSTRY: | GRAIN MILL PRODUCTS, GENERAL |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 1 |
|
1997 SALES FOR THE INDUSTRY: $ 3230 (Total Sales in $Millions) |
|
OPERATING MARGIN: 10.2 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 50.7 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 1.4 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: QUAKER OATS CO |
100.0 | 20.2 |
| #2: NA |
NA | NC |
| #3: NA |
NA | NC |
| #4: NA |
NA | NC |
| Total of #1-4: | 100.0 | 20.2 |