BENCHMARKS REPORT
Industry Measure: Company Level Data
| SIC: | 2040 |
| INDUSTRY: | GRAIN MILL PRODUCTS, GENERAL |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 18 |
|
1997 SALES FOR THE INDUSTRY: $ 29414 (Total Sales in $Millions) |
|
OPERATING MARGIN: 7.3 (EBIT (divided by) Sales) |
|
CAPITAL INTENSITY: 47.9 (Sum of Total Debt plus Shareholder Equity (divided by) Sales) |
|
SALES GROWTH: 8.2 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROE: Net Profits (divided by) Total Shareholder Equity RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROE | RONCE |
| #1: KELLOGG CO |
23.2 | 56.5 | 34.2 |
| #2: GENERAL MILLS INC |
19.1 | 90.1 | 34.6 |
| #3: QUAKER OATS CO |
17.1 | -409.8 | -74.6 |
| #4: RALSTON PURINA CO |
15.3 | 36.6 | 17.1 |
| Total of #1-4: | 74.6 | 19.4 | 15.3 |