BENCHMARKS REPORT

Industry Measure: Company Level Data
| SIC: | 5945 |
| INDUSTRY: | HOBBY, TOY, AND GAME SHOPS |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 11 |
|
1997 SALES FOR THE INDUSTRY: $ 12173 (Total Sales in $Millions) |
|
OPERATING MARGIN: 6.2 (EBIT (divided by) Sales) |
|
CAPITAL INTENSITY: 52.4 (Sum of Total Debt plus Shareholder Equity (divided by) Sales) |
|
SALES GROWTH: 10.0 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROE: Net Profits (divided by) Total Shareholder Equity RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROE | RONCE |
| #1: TOYS R US INC |
81.6 | 10.2 | 14.0 |
| #2: MICHAELS STORES INC |
11.2 | -9.4 | -3.5 |
| #3: ELECTRONICS BOUTIQUE HLDG CP |
2.8 | 38.8 | 21.3 |
| #4: A C MOORE ARTS & CRAFTS INC |
1.1 | 8.5 | 17.0 |
| Total of #1-4: | 96.8 | 8.3 | 11.8 |