SET PRICES MORE EFFECTIVELY
Find opportunitities to improve revenues with better pricing
Future prices and margins: Where are prices heading?
Pricing guidelines: How can you price strategically?
Near-term opportunities: Can better pricing improve your margins?
Competitive responses: Will competitors respond to your price leadership?
Steps 19 – 21 in the Basic Strategy Guide
Diagnose/Pricing on the Navigation Bar
Return to Improve Your Ability to Set Prices