Identify Customer Costs
DEVELOP SUCCESSFUL PRODUCTS AND SERVICES
Identify the customer cost system where innovation helps:
Type of customer: Will the product innovation help this customer?
Physical costs and savings: Does the product innovation save enough cost?
Price Points: Can you innovate by creating a new product price point?
Low-end competition: How does your product innovation counter low-end competition?
Steps 13 – 16 in the Basic Strategy Guide
Diagnose/Products and Services on the Navigation Bar
Return to Improve Your Ability to Develop Successful Products and Services