BENCHMARKS REPORT
Industry Measure: Company Level Data
| SIC: | 7011 |
| INDUSTRY: | HOTELS,MOTELS,TOURIST COURTS (LODGING) |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 39 |
|
1997 SALES FOR THE INDUSTRY: $ 11214 (Total Sales in $Millions) |
|
OPERATING MARGIN: 19.6 (EBIT (divided by) Sales) |
|
CAPITAL INTENSITY: 206.3 (Sum of Total Debt plus Shareholder Equity (divided by) Sales) |
|
SALES GROWTH: 14.9 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROE: Net Profits (divided by) Total Shareholder Equity RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROE | RONCE |
| #1: HILTON HOTELS CORP |
47.4 | 7.0 | 10.4 |
| #2: HOST MARRIOTT CORP |
10.2 | 3.9 | 8.2 |
| #3: PROMUS HOTEL CORP |
9.2 | 8.7 | 13.9 |
| #4: BRISTOL HOTEL & RESORT INC |
4.5 | 5.1 | 7.4 |
| Total of #1-4: | 71.2 | 6.4 | 9.5 |