BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 3651 |
| INDUSTRY: | HOUSEHOLD AUDIO AND VIDEO EQUIPMENT |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 29 |
|
1997 SALES FOR THE INDUSTRY: $ 118512 (Total Sales in $Millions) |
|
OPERATING MARGIN: 3.0 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 79.9 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: -0.1 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: SONY CORP -AMER SHARES |
26.7 | 7.9 |
| #2: MATSUSHITA ELECTRIC -ADR |
24.1 | 6.6 |
| #3: KONINKLIJKE PHLPS ELC -ADR |
9.9 | 7.5 |
| #4: TOSHIBA CORP |
8.6 | -1.6 |
| Total of #1-4: | 69.4 | 3.7 |