Reduce Unique ICDs by Redesigning the Product or the Process
The objective of this activity is to reduce the number of ICDs by reducing the occurrence of an ICD in producing a unit of Output, or by reducing the number of separate ICDs used in the Output. A unique ICD is one of the key activities in the work center's contribution to the final product (O). It is separate and distinct from any other activity in the work center. For example, the fastening of a part onto a subassembly and a quality control check of the subassembly would be unique ICDs.
B. Redesign the process of producing the ICD or Output
Change the process used to produce the ICD or Output to eliminate activities.
5. Reduce errors in process
Improve the diagnosis of the situation: Segment customers with specific buying patterns to focus marketing efforts:
Use internet visit experience
| No. | Industry SIC | Year | Notes |
| 1 | 5941 | 2008 | In an effort to retain customers on the Web, companies are turning to technology tools to monitor their "customer experience." Bass Pro Shops used technology from Coremetrics to tell it what products users looked at on its website and what products they put into their shopping carts. The retailer then reduced the number of emails and targeted them more to user interests. Bass Pro saw an increase of more than 10% in revenue from sales related to email. |
| 2 | 5999 | 2002 | Smart Bargains prefers Web-based ads because it can use software to follow each click to measure sales. |
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