Raise Price to Improve Revenues and Margins

To raise Prices effectively, the company makes three sequential choices:

  • CHOICE 1:
    Select the objective of the price increase

  • CHOICE 2:
    Isolate the segments who must pay the price increase

  • CHOICE 3:
    Use the components of price to further limit the extent of the higher price

For a complete explanation of this process, or details of these steps, please review the Directions to Raise Price to Improve Revenues and Margins.

CHOICE 1: SELECT THE OBJECTIVE OF THE PRICE INCREASE

A. Raise Price with no change in Performance and Cost Choice 2>>
B. Price the same, reduce Performance and Cost Choice 2>>
C. Raise Price, raise Performance and Cost by smaller amount Choice 2>>
D. Raise Price, recover the increased Cost of current Performance Choice 2>>
E. Raise Price, reduce Performance and its Cost Choice 2>>

Basic Strategy Guide Users Go To Step 24

<<Directions to Raise Price

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